Types of YouTube ads

✓Video Ads

✓Display Ads

✓Discovery Ads

Shocking YouTube Ad Facts

✓YouTube is considered to be the second largest search engine right behind google

✓Over 1.5 billion people visit YouTube and watch over six billion hours of video content during any single month

✓Close to 100 hours of video content are uploaded to YouTube every 60 seconds

✓YouTube reaches more adults aged 18 to34 than any cable network

✓Marketers that add YouTube video ads to their marketing strategies grow their revenue by a whopping 49% right after

✓42% of online shoppers use video as part of their pre-purchase research

✓62% of online shoppers use YouTube to find products

✓YouTube searches for information about a product, right after a potential customer watches a video ad

✓The YouTube platform is offered in a total of 76 different languages and is available in 88 countries

✓The number of advertisers running video ads on YouTube grows 40% year after year

✓Google reported earnings of $26.1 billion by the fourth quarter last year

Don’ts

✓Don’t Mislead Viewers

✓Don’t Overspend

How Can YouTube Ads Help Your Business?

✓Connecting With Your Ideal Customers

✓Reaching The Right Audience When It IsMost Engaged

✓Ease Of Use

✓Cost-Effectiveness

Optimizing Your Discovery Ads

✓Using Video Keywords

✓Optimizing Headlines

✓Optimizing Description Lines

Advanced YouTube Ads Tips and Tricks

✓Use Popular Video URLs For AdPlacement

✓Segment In-Stream Ads And DiscoveryAds Differently

✓Make Use Of End Screens On Your VideoAds

✓Optimize Your Ad Frequency

✓Optimize Your Traffic Generation

✓Optimize Your Cost-Per-View At the beginning

Do’s

✓Create Variations Of Your Video Ads

✓Keep Content In Line With Keywords

✓Market Your Visuals

✓Track Your Adverts

✓Educate

✓Click-Through To Your Site

✓Don’t Promote Poor Quality Videos

✓Don’t Try To Always Go Viral

✓Don’t Focus On Number Of Views

✓Don’t Overuse Annotations

✓Don’t Use Outdated Assets

✓Don’t Neglect Your Channel

✓Don’t Target Too Broadly Or TooNarrowly

✓Don’t Buy Engagement

Premium Tools And Services✓Vidmail.us

✓Use Testimonials

✓Test With Lengths

✓Research

✓Keep Video Ads Short

Shocking Case Studies

✓Whiskas

✓Snickers

✓Ford

✓Ted Baker

✓KitKat

✓Mountain Dew

✓Nike

✓Gillette

✓BMW

✓Volvo

Frequently Asked QuestionsWhat Type Of Ad Formats Work Best On YouTube? Although there are several types of ad formats available on YouTube, our recommendation is to go for the “in-stream” ads and “in-slate” ads, mainly the short-form skippable ones. Overlay ads also work well when they match the content in the video that they are served on. Are YouTube Ads Shown To All People On YouTube? YouTube ads are shown to people that are watching videos on channels that have monetization enabled. Also, ads are only shown on videos with advertiser-friendly content. Are YouTube Ads Good For Driving Direct Sales? 

YouTube Ads work better at generating conversions such as website visits and engagement. In fact, YouTube ads, especially short-form skippable video ads, are mostly used as a storytelling medium to drive leads to click through a sales funnel which often starts by taking leads to a longer video which then takes them to a landing page, then to a subscription and then to a sale. How Much Should You Spend on YouTube Ads? In the beginning, you should be spending no more than $10 to $30 daily. Take the time to know your audiences, target them efficiently, and you will be able to get click-throughs as well as costs per mile for as cheap as $0.11! How Fast Do YouTube Ads Work?

It depends on factors such as the size of your target audience, how engaging your content is, how much you invest in your ads daily, how well your ads match the content in the videos they are being served alongside of, and how well they are retargeting people based on their watch history. Also, if you are using video ads, it will depend on how likely the promoted videos are of going viral. YouTube ads work as fast as 1 day for some marketers, and as fast as 1 week for others. Your mileage may vary depending on all the mentioned factors as well as your marketing objective! Do Shorter Video Ads Convert Better?

While it is true that shorter videos are more effective at engaging most viewers within the first 6 to 10 seconds, videos that are over 30 seconds and close to the 60-second mark are pretty effective at converting truly qualified leads, which means that you will be getting your return on investment and will most likely profit from them as well. Will You Pay For Ads Even When They’re Monetized By A Channel? Yes!

That is why you have to pay special attention to your targeting criteria and ad placements. Instances in which you will pay for your ads even when they’re not monetized by a channel include when people see some of your ads from a smart TV or gaming console and when your ads show on videos from channels with disabled monetization. Do YouTube Ads Work Only For Businesses? While the main reason why marketers advertise on YouTube is to build brand awareness for their clients and to promote product launches, it is not uncommon to find personalities with a passion or hobby such as musicians or graphic designers using video ads to reach a larger audience, which wouldn’t be as easily achievable as with video advertising. What Metrics Are Unique To YouTube That You Should Be Aware Of?

Two metrics that are important to understand that are relative to each other are “views” and “view rates”. “Views” is the net amount of people that have watched your video for 10 seconds or more, and “view rates” is the percentage of people that have interacted with your videos in one way or another. “Earned views” is also an important metric to look at because it represents the number of times that a lead watches other videos on your channels 7 days after watching or having interacted with your video ads. Do YouTube Ads Show Somewhere Other Than On The YouTube Network? Exclusive YouTube Ads 2.0 Training! by Vidmail.us


YouTube Ads are also shown on the Google Display Network when you target the display network with your campaigns, as well as when you set up YouTube Ad campaigns using the “AdWords for Video” option on Google AdWords.

Requirements

  • Member of Vidmail.us

Types of YouTube ads

✓Video Ads

✓Display Ads

✓Discovery Ads

Shocking YouTube Ad Facts

✓YouTube is considered to be the second largest search engine right behind google

✓Over 1.5 billion people visit YouTube and watch over six billion hours of video content during any single month

✓Close to 100 hours of video content are uploaded to YouTube every 60 seconds

✓YouTube reaches more adults aged 18 to34 than any cable network

✓Marketers that add YouTube video ads to their marketing strategies grow their revenue by a whopping 49% right after

✓42% of online shoppers use video as part of their pre-purchase research

✓62% of online shoppers use YouTube to find products

✓YouTube searches for information about a product, right after a potential customer watches a video ad

✓The YouTube platform is offered in a total of 76 different languages and is available in 88 countries

✓The number of advertisers running video ads on YouTube grows 40% year after year

✓Google reported earnings of $26.1 billion by the fourth quarter last year

Don’ts

✓Don’t Mislead Viewers

✓Don’t Overspend

How Can YouTube Ads Help Your Business?

✓Connecting With Your Ideal Customers

✓Reaching The Right Audience When It IsMost Engaged

✓Ease Of Use

✓Cost-Effectiveness

Optimizing Your Discovery Ads

✓Using Video Keywords

✓Optimizing Headlines

✓Optimizing Description Lines

Advanced YouTube Ads Tips and Tricks

✓Use Popular Video URLs For AdPlacement

✓Segment In-Stream Ads And DiscoveryAds Differently

✓Make Use Of End Screens On Your VideoAds

✓Optimize Your Ad Frequency

✓Optimize Your Traffic Generation

✓Optimize Your Cost-Per-View At the beginning

Do’s

✓Create Variations Of Your Video Ads

✓Keep Content In Line With Keywords

✓Market Your Visuals

✓Track Your Adverts

✓Educate

✓Click-Through To Your Site

✓Don’t Promote Poor Quality Videos

✓Don’t Try To Always Go Viral

✓Don’t Focus On Number Of Views

✓Don’t Overuse Annotations

✓Don’t Use Outdated Assets

✓Don’t Neglect Your Channel

✓Don’t Target Too Broadly Or TooNarrowly

✓Don’t Buy Engagement

Premium Tools And Services✓Vidmail.us

✓Use Testimonials

✓Test With Lengths

✓Research

✓Keep Video Ads Short

Shocking Case Studies

✓Whiskas

✓Snickers

✓Ford

✓Ted Baker

✓KitKat

✓Mountain Dew

✓Nike

✓Gillette

✓BMW

✓Volvo

Frequently Asked QuestionsWhat Type Of Ad Formats Work Best On YouTube? Although there are several types of ad formats available on YouTube, our recommendation is to go for the “in-stream” ads and “in-slate” ads, mainly the short-form skippable ones. Overlay ads also work well when they match the content in the video that they are served on. Are YouTube Ads Shown To All People On YouTube? YouTube ads are shown to people that are watching videos on channels that have monetization enabled. Also, ads are only shown on videos with advertiser-friendly content. Are YouTube Ads Good For Driving Direct Sales? 

YouTube Ads work better at generating conversions such as website visits and engagement. In fact, YouTube ads, especially short-form skippable video ads, are mostly used as a storytelling medium to drive leads to click through a sales funnel which often starts by taking leads to a longer video which then takes them to a landing page, then to a subscription and then to a sale. How Much Should You Spend on YouTube Ads? In the beginning, you should be spending no more than $10 to $30 daily. Take the time to know your audiences, target them efficiently, and you will be able to get click-throughs as well as costs per mile for as cheap as $0.11! How Fast Do YouTube Ads Work?

It depends on factors such as the size of your target audience, how engaging your content is, how much you invest in your ads daily, how well your ads match the content in the videos they are being served alongside of, and how well they are retargeting people based on their watch history. Also, if you are using video ads, it will depend on how likely the promoted videos are of going viral. YouTube ads work as fast as 1 day for some marketers, and as fast as 1 week for others. Your mileage may vary depending on all the mentioned factors as well as your marketing objective! Do Shorter Video Ads Convert Better?

While it is true that shorter videos are more effective at engaging most viewers within the first 6 to 10 seconds, videos that are over 30 seconds and close to the 60-second mark are pretty effective at converting truly qualified leads, which means that you will be getting your return on investment and will most likely profit from them as well. Will You Pay For Ads Even When They’re Monetized By A Channel? Yes!

That is why you have to pay special attention to your targeting criteria and ad placements. Instances in which you will pay for your ads even when they’re not monetized by a channel include when people see some of your ads from a smart TV or gaming console and when your ads show on videos from channels with disabled monetization. Do YouTube Ads Work Only For Businesses? While the main reason why marketers advertise on YouTube is to build brand awareness for their clients and to promote product launches, it is not uncommon to find personalities with a passion or hobby such as musicians or graphic designers using video ads to reach a larger audience, which wouldn’t be as easily achievable as with video advertising. What Metrics Are Unique To YouTube That You Should Be Aware Of?

Two metrics that are important to understand that are relative to each other are “views” and “view rates”. “Views” is the net amount of people that have watched your video for 10 seconds or more, and “view rates” is the percentage of people that have interacted with your videos in one way or another. “Earned views” is also an important metric to look at because it represents the number of times that a lead watches other videos on your channels 7 days after watching or having interacted with your video ads. Do YouTube Ads Show Somewhere Other Than On The YouTube Network? Exclusive YouTube Ads 2.0 Training! by Vidmail.us


YouTube Ads are also shown on the Google Display Network when you target the display network with your campaigns, as well as when you set up YouTube Ad campaigns using the “AdWords for Video” option on Google AdWords.

Curriculum

Total: 1 Lectures Total hours: 01:30:01

Students also bought

By vessy

SMS Marketing

InSMS Marketing

Enrolled 0
  • Complete all Quiz Test
  • 1 Classes
  • 01:00:01

By vessy

Social Media Marketing

InSocial Media

Enrolled 0
  • Complete all material and submit demo ad setup
  • 12 Classes
  • 10:00:10

By vessy

Video Email Marketing

InVideo Marketing

Enrolled 0
  • Vidmail User
  • 1 Classes
  • 04:00:04

By vessy

Youtube Ads & Marketing Course

InYoutube Marketing

Enrolled 0
  • Member of Vidmail.us
  • 1 Classes
  • 01:30:01

About the instructor

vessy

More Courses by vessy

By vessy

Youtube Ads & Marketing Course

InYoutube Marketing

Enrolled 0
  • Member of Vidmail.us
  • 1 Classes
  • 01:30:01

By vessy

Social Media Marketing

InSocial Media

Enrolled 0
  • Complete all material and submit demo ad setup
  • 12 Classes
  • 10:00:10

By vessy

SMS Marketing

InSMS Marketing

Enrolled 0
  • Complete all Quiz Test
  • 1 Classes
  • 01:00:01

By vessy

Video Email Marketing

InVideo Marketing

Enrolled 0
  • Vidmail User
  • 1 Classes
  • 04:00:04